Lean Canvas Pricing Plans Go Into Effect Today

Here’s the updated pre-announcement back from January: Hope you are having a great 2012 so far. I’d like to share a few announcements and our product direction for Lean Canvas. But first lets start with some vanity metrics: Lean Canvas currently has over 8,000 12,000 canvases documented and we’re adding over 50 canvases a day. […]

Don’t Ask Customers What They’ll Pay. Tell Them.

Can you imagine Steve Jobs asking you what you would have been willing to pay for an iPad before it launched? Sounds ludicrous right? Yet, you’ve probably asked a customer for a “ballpark price” at some point. Well, that’s just backwards. Think about it for a moment. There is no reasonable economic justification for a customer to offer anything but a low-ball figure. They may honestly not know and this question only makes them uncomfortable.


Why NOT the Funnel Chart?

Eric Ries describes the three A’s of metrics as: Actionable, Accessible, and Auditable. Today, I’d like to share our take on what it means for metrics to be accessible.

The Different Worldviews of a Startup

In his book, “All Marketers are Liars Tell Stories”, Seth Godin defines a “worldview” as the set of rules, values, beliefs, and biases people bring to a situation. He offers a strategy of not trying to change a person’s worldview but rather framing your story in terms of their pre-existing worldview.


Spark59 Manifesto

In his book, The Lean Startup, Eric Ries describes the constant challenge entrepreneurs face between “Pivoting and Persevering”, but he doesn’t describe the even harder challenge of deciding when to hit the reset button.