Here’s the updated pre-announcement back from January: Hope you are having a great 2012 so far. I’d like to share a few announcements and our product direction for Lean Canvas. But first lets start with some vanity metrics: Lean Canvas currently has over 8,000 12,000 canvases documented and we’re adding over 50 canvases a day. [...]
Can you imagine Steve Jobs asking you what you would have been willing to pay for an iPad before it launched? Sounds ludicrous right? Yet, you’ve probably asked a customer for a “ballpark price” at some point. Well, that’s just backwards. Think about it for a moment. There is no reasonable economic justification for a customer to offer anything but a low-ball figure. They may honestly not know and this question only makes them uncomfortable.
Eric Ries describes the three A’s of metrics as: Actionable, Accessible, and Auditable. Today, I’d like to share our take on what it means for metrics to be accessible.
In his book, “All Marketers are
Liars Tell Stories”, Seth Godin defines a “worldview” as the set of rules, values, beliefs, and biases people bring to a situation. He offers a strategy of not trying to change a person’s worldview but rather framing your story in terms of their pre-existing worldview.