The Ideation Switch

Imagine the following situation: You are in the office working on the next release of your software product. Suddenly your co-founder storms in and starts talking about the excellent new idea he just had.

You end up in a long discussion about the future of the company, only to resume work on the old release. You feel exhausted, not motivated and are happy when you finally leave the office.

That story is a symptom of a larger problem – we question what we are doing, whilst we are doing it.

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How We Use Lean Stack for Innovation Accounting

I introduced Lean Stack in my last 2 posts. This is a follow-up on how we are using Lean Stack today as our Innovation Accounting framework.

Troubleshooting your Activation Funnel

Every product encounters this scenario: A person creates an account, and then does nothing (or close to it) within the product. Why? Your unique value proposition piqued enough interest to acquire them as a customer, but why did they disappear? I’m going to focus on the activation funnel, the series of steps a person follows, […]

How Customers Sculpt your Product’s Design

In my post the Design Dilemma for Lean Startups I discussed how every startup needs to find the Minimum Design Level of their product and do so while being customer-centered when deciding how much to invest in design rather than basing via the resources available to the startup. In this post, I’ll illustrate how extending our effort into understanding who the target customer is provides valuable guidance for our design.


Deconstructing Lean Startup: Four Perspectives

When new entrepreneurs are introduced to Lean Startup I can often sense their confusion: What is Lean Startup? Structured approach? Set of principles? Cargo cult? It sure is a good marketing buzzword. And from reading the book its quite difficult to actually take action inside your startup. The actionable tools start appearing once you go […]

Lean Stack – Part 2

Last time, I outlined the thought process behind the Lean Stack and provided a 3000-foot overview of the toolset. In this post, I’m going to dive a little deeper into the process flow and end with a concrete case-study.


The Lean Stack – Part 1

Even though running experiments is a key activity in Lean Startups, correctly defining, running, and tracking them is hard. After a few iterations and a lot of testing, we have developed a process that works for us and half a dozen other startups – something we’re calling a lean stack.

The Design Dilema for Lean Startups

One of the top questions I get when helping entrepreneurs, especially those who have not achieved product/market fit, is “How much should I in invest into the design of my… landing page, MVP, smoke-test, pitch deck,… etc.” The commonly cited answer is that “it depends.” But it depends on WHAT?


Case Study: Behind Instagram’s Growth

All the media are abuzz with the news of Facebook acquiring Instagram for $1 billion. Lets dive into what they actually did…

Get Your Customers to Want to Pay Even Before Building Your Product

In my post Don’t Ask Customers What They’ll Pay. Tell Them I covered how to uncover initial pricing for your product by first spending time to understand your customer, their problems, and their existing alternatives. In this post, I’ll talk about how you use that information to test pricing.